Your logo is not your brand. There, we said it.

Your brand is how people feel about your business—and feelings are powerful. Let’s unpack why building a strong brand identity is like giving your business its very own superhero cape.

1. Increased Recognition
   • People remember visuals faster than names. A study by Lucidpress found that consistent branding can increase revenue by up to 33%. Who doesn’t want that?
     
2. Building Trust and Credibility
   • Trust takes years to build but seconds to break. A survey by Edelman revealed 81% of consumers need to trust a brand to make a purchase. Make them feel safe, and they’ll stick around.
     
3. Attracting the Right Customers
   • Be like Patagonia—align your values with your audience’s. Sustainability, adventure, whatever it is, shout it out!
     
4. Boosting Employee Pride
   • Your team wants to be part of something bigger. According to Gallup, employees connected to a brand mission are 27% more motivated. That’s a win-win.
     
5. Driving Business Growth
   • The Coca-Cola story isn’t about soda; it’s about joy. When your brand identity is clear, growth isn’t just possible—it’s inevitable.
     

Strong brands don’t just happen; they’re built. Let The Thrive Thread help you craft yours and start seeing the difference.

Book a 15 mins discovery call to learn how The Thrive Thread’s subscription services can help you own the future.